Make Personal Branding a Priority in 2024
Maybe you've already put some thought into your personal brand. Maybe you're overwhelmed by the idea. You might even have a pretty well-outlined personal brand, but you aren't getting the results you want in job search and promotions. There's also the possibility that you don't know what a personal brand is.
Whatever the case, read on for an early career expert's take on Personal Branding and why you should care.
What is a personal brand?
Your brand is how other people see you. Everyone has a personal brand, and how you manage your brand affects not only other people's perceptions of you but also eventually your own goals and estimations of yourself. Just as (successful) businesses craft their brands to elicit the customer experience they're hoping for, you can make sure that your brand communicates to the right ideal clients (aka your ideal employer/company), and also aligns with your long-term career goals.
“Everyone Has a Personal Brand, and It Is Continuously on Display in the Workplace as well as in Your Personal Life Everyday. ”
“Who am I professionally?” - Your personal brand should answer that question!
Series of sllouhettes with the thought bubble in the central one "Who am I?" Personal branding is about self-inquiry and reflection on who you are professionally and in general.
A few pro-tips
First look inside yourself, building your brand to reflect your abilities, style and conduct.
Next, try to as accurately as possible self-assess your brand strengths and opportunity areas.
You'll need to test for brand alignment with people who know you best in a variety of scenarios. Make sure you do this with people who you really trust to give honest and balanced constructive feedback.
Similar to a commercial label, don't forget to ensure your brand connects on an emotional level.
Find and embrace your points of difference as assets.
Biggest Personal Brand Insight
Everyone has a personal brand, and it is continuously on display in the workplace, as well as in your personal life everyday. You need to be aware of and manage your personal brand to affect your co-workers perception of you.
Need more help with personal branding?
Get the Top 10 Things to Know about Defining & Aligning Your Personal Brand PDF. Access Free Here.
Want to learn about ways to strengthen your personal brand, how to build in leadership qualities to your brand and your life and get real practice testing your brand plus additional feedback from me, an Early Career Coach, after? Get on the waitlist for the next session of the Building Your Personal Brand Group Online Seminar (and stay in the loop with FREE resources on personal branding).
Get a FREE 30-min career consult with me for a personalized recommendation on areas of opportunity for you, your personal brand and your career, Schedule Here.
Who am I?
Hi, I'm Bill. With over 40 years of experience in talent acquisition, human capital management, diversity/equity/inclusion strategies, HR program development, one-on-one coaching mentorships and partnerships with several universities, I'm here to help students and young professionals maximize their early career success. Learn More Here.